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I’ve been talking about how important tonality and the quality of your voice is for the last three years.  Scientists have documented proof that our voices are measured by listeners in milliseconds.  Faster than it takes for you to blink your eyes, someone will judge the confidence in your voice.

In an article published by Forbes from David DiSalvo, he provides information on how our brains process a human voice.  He also sites research done by Xiaoming Jiang and Marc Pell, on the way our brains process this information.  These studies showed that if you are speaking more confidently, it’s less effort for your listener to decode what you are saying — it’s almost instantaneous but if you are speaking with less confidence, it requires more effort on the listener to understand you.

Think about people who have to engage in conversations for their job, sales people, doctors, insurance agents, teachers etc.  I imagine that their days are very challenging and they feel like they are in a constant battle for gaining approval or respect if their voice works against them.

It’s easy to practice speaking to help you build your confidence and composure.  We have developed a conversation simulator that will allow you to measure the composure and temperament in your voice.  One thing I have noticed on a regular basis is when a client is conducting a role-play for practicing leaving a voice mail, they start off confident but as they get into the meat of the voice mail, their voice quickly declines in confidence and composure.  Why is that?  Another observation is some people have the opposite problem, they are too confident.  This can be as much of a turn-off as not being confident.

So how do you get the right levels in your voice that will get you the results you want?  Practice!  Just like anything else in life practice will help you build confidence and composure.  I remember when we first launched Mobi-RolePlay, a group of male colleagues asked if I could create a role-play that would allow a teen-age boy to ask a girl out on a date.  I didn’t think they were serious but on further thought, it made a lot of sense.  If we could practice speaking to people who make us nervous or when we put ourselves in uncomfortable situations, do you think your outcomes would be different if you’d had the chance to practice them over and over again until you felt more confident?

I’d love to hear examples from you who may have done this or when you didn’t speak with confidence and how things may have changed if you had.

You can’t watch any reality competition show on TV these days without seeing at least one judge who has a British or UK based accent.  I wonder if the reverse is true in other countries — are they hiring US based judges?  Nope!  I checked.  So why is that?  Well several reasons but here are a few:

• To elevate their company status
• To help connect with people on an intellectual level
• To give perceived refinement to a product or service
• To tap into the sentimentality of people of British heritage
• To differentiate themselves from standard North American branding
• To present listeners with subtle yet persuasive marketing

Years ago a company I worked for hired a new VP of Sales who had a British accent and it was clear he was selected and promoted in many of his positions because of his accent.  Don’t get me wrong he wasn’t a bumbling idiot but I’m sure his career was more accelerated in the US simply because of his accent.

According to Bill Maher, Americans can’t say anything serious without using a British accent – here is a clip from his show giving examples

I’m thinking if I were to learn how to speak with a British Accent how would one go about this.  Here are 5 steps:

1. Start watching BBC or public television — they have lots of British Actors on there you might start picking up their accents while consuming this content
2. Start wearing soccer (football) jerseys from UK based teams, you may attract tourist from there and practice having conversations with them
3. Sing the song from My Fair Lady “The Rain in Spain” with a British accent like Julie Andrews or Audrey Hepburn.  It’s a proven fact that if you have a speech problem sometimes singing helps cure you of this
4. Start eating food from the UK like fish and chips, Yorkshire pudding, tea and scones it will make you feel more British
5. Hang pictures of the royal family in your home to feel as if you are in the UK — like the say “when in Rome” except you’ll pretend to be in the UK

Hope this helps maybe you’ll be selected to be the next judge on the next big reality talent show.

How many times have you reached out to a friend or family member over the phone and immediately know something is wrong just from the way they answer the phone? With just one word out of their mouth you know if they are having a good day or a bad day.

Think about this when you are making a sales call or that first prospecting conversation. Scientific studies show that when you hear someone speak for the first time, your voice begins to formulate an opinion of who you are as a person. In a study conducted at the University of Glasgow, subjects were asked to judge personality characteristics of someone just from hearing them say the word Hello. Researchers were surprised at the outcome. For each of the personality characteristics being measured such as trustworthiness, aggressiveness, confidence, dominance and warmth almost all listeners measured each voice equally from one word.

Now take this into account when you are trying to make a good impression and all you have is the sound of your voice. Do you sound confident, trustworthy, intelligent? Even with all the best sales enablement tools, digital marketing and SEO, many of us still have to have a real conversation in order to generate revenue but how many of you understand the power your voice has on your ability to influence the outcome of these situations?

We’ve all heard that people’s buying decisions are more based upon emotions vs. rational decision making so how can we use this in conversations that we are having with a target prospect? Learning how to speak in a way that will stir up positive emotions can be your secret weapon against the competition. You’re probably thinking well that’s all well and good but how can I change the way I speak?

One example I give people when speaking about this topic is listen to younger people who sound like everything they say is a question. They were not born speaking like this, they learned to speak like this so they can unlearn it as well.

The easiest way to make a dramatic change in the way you speak — simply speak at a slower pace. In a study conducted by Quantified Communications, the compared Walter Cronkite’s voice to Anderson Coopers and found Walter Cronkite was more trustworthy — one factor was that he spoke at a slower rate of speech. This may sound simple but it will give your listener the appearance that you are confident, gives them a greater ability to digest what you are saying. Try practicing this by recording your voice speaking normally and then slowing it down a notch. Or you can reach out to FRONTLINE Selling who has technology that will allow you to practice a conversation and measure the emotion in your voice using their EmotiMeter technology

I still prefer talking to a real person when I call tech support but it’s scary how realistic the future chatbots will be to real people

Majority of companies today spend more money and time on teaching sales reps about how to do product demonstrations then how to manage opportunity conversations.  Equally, sales reps are more confident with conducting a product demonstration than having a value building conversation.

How can you fix this?

First, help your sales reps learn how to be confident in having conversations on topics such as tangible and intangible value, strategic positioning, top line vs. bottom line impact.  This type of knowledge is more challenging but the return will be much greater.  In a study conducted by Corporate Visions, they asked a group of executives to compare the importance of product presentation vs. opportunity conversations.  Forty percent agreed that opportunity conversations added more value than seeing a product demonstration. But they also found that this type of conversation created the most anxiety for a sales rep.  Why? Well I’m sure it’s because they were not given the skills needed to have these types of conversations.

Force Management created a great white paper titled “OPTIMIZING SALES EFFECTIVENESS THROUGH VALUE AND DIFFERENTIATION” and state in there that Value Messaging is being audible-ready to define your solutions to customers’ problems in a way that differentiates you from your competitors and allows you to charge a premium for your products and services.  So teach your sales reps how to do this without going through a product demonstration.  Once you have given them the knowledge of how to do this, then you need to give the sales reps a chance to practice executing this.  Helping your reps get past being nervous and shy about having these conversations takes practice.  Whether it’s conducting face to face role-playing, or using something like our conversation simulator, the only way they will become confident and have impact is through practice.  Make sure to try to trip them up in these practice sessions.  All the time and research you have put into passing this knowledge off will be wasted if you never give them the chance to practice.

I’ve been talking about how important tonality and the quality of your voice is for the last three years.  Scientists have documented proof that our voices are measured by listeners in milliseconds.  Faster than it takes for you to blink your eyes, someone will judge the confidence in your voice.

In an article published by Forbes from David DiSalvo, he provides information on how our brains process a human voice.  He also sites research done by Xiaoming Jiang and Marc Pell, on the way our brains process this information.  These studies showed that if you are speaking more confidently, it’s less effort for your listener to decode what you are saying — it’s almost instantaneous but if you are speaking with less confidence, it requires more effort on the listener to understand you.

Think about people who have to engage in conversations for their job, sales people, doctors, insurance agents, teachers etc.  I imagine that their days are very challenging and they feel like they are in a constant battle for gaining approval or respect if their voice works against them.

It’s easy to practice speaking to help you build your confidence and composure.  We have developed a conversation simulator that will allow you to measure the composure and temperament in your voice.  One thing I have noticed on a regular basis is when a client is conducting a role-play for practicing leaving a voice mail, they start off confident but as they get into the meat of the voice mail, their voice quickly declines in confidence and composure.  Why is that?  Another observation is some people have the opposite problem, they are too confident.  This can be as much of a turn-off as not being confident.

So how do you get the right levels in your voice that will get you the results you want?  Practice!  Just like anything else in life practice will help you build confidence and composure.  I remember when we first launched Mobi-RolePlay, a group of male colleagues asked if I could create a role-play that would allow a teen-age boy to ask a girl out on a date.  I didn’t think they were serious but on further thought, it made a lot of sense.  If we could practice speaking to people who make us nervous or when we put ourselves in uncomfortable situations, do you think your outcomes would be different if you’d had the chance to practice them over and over again until you felt more confident?

I’d love to hear examples from you who may have done this or when you didn’t speak with confidence and how things may have changed if you had.