The other day I was sitting in on a live discussion session lead by Brent Schlenker, coFounder of TLDC.us & Host of #TLDCast. The topic was can Snap Chat or other tools like this be used for corporate training? I enjoyed the interactive format of Brent’s forum and was glad I attended. It was very clear from the beginning, you really need to stay on top of how these application work in order to understand the features to use or to stay away from. The challenges that I see with anything like Snap Chat, Instagram and others is that you are not in control of what features work one day vs. the next or which version each user has. Similarly to online learning when it first came out – you were at the mercy of which browser was supported and which version the users had. Most of these social media tools have limited windows of time from which you can display or publish content which can be a negative or minus as well. Based on what I learned I would say there are ways you could use Snap Chat for training. Here are some of my ideas:
- Brief testimonials or stories on a topic of a good or bad experience
- Create filters to support your brand and encourage channel partners or customers to chime in what they like about your product
- Create a group and use it challenge each member to demonstrate a skill or task to compare best practices
- Announcing upcoming events and training in a fun way
- Embed URL to redirect users to login page after an introduction to an event or training activity found online
- Create short commercials on what they have learned in another training activity
I would not use this for any type of assessment tool, or required training as some people may not be as skilled as others at using this type of application.
If you have any stories you’d like to share on how your company used something like Snap Chat please share!