Category

call center

Jan 10
0

Does Your Contact Center Have a Wall In It?

By | call center, contact Center

Recently I was speaking to a CX consultant and ask her “why is there a disconnect between what call center agents do and the customer experience initiatives?” She stated that she runs into this quite frequently in her practice.

When I reach out to CX professionals to introduce them to our call center simulator, once they hear it is used for contact center agents to improve performance they immediately refer me off to someone else. 

In an old blog post from Customer Think points out that good customer service is a branding and customer loyalty issue. That was 5 years ago! But I still run into organizations that seem to separate these functions within their organization

In a blog post by Ameyo.com a multi-channel call center, they define the difference between the customer experience vs. customer service and define customer service as re-active. Is it really?

Even if that’s the case, customers only call in when something is wrong or they need help,  the contact center could either be the place for your single point of failure — losing customers or done well, can build loyalty and delight.

I’d be curious to hear from my readers if you feel you have a wall between the CX function and the contact center — or how you’ve broken this barrier.

 

 

Nov 26
0

Why Simulations are Effective

By | call center, contact Center, Employee Rewards, simulations

Studies have shown that simulation-based training is the best way for learners to retain knowledge and decrease the time it takes for mastery of a new skill.

Why are simulations important to your organization?

  1. Quicker return on your training $$ – by providing this level of active and immersive learning, your organization will see a greater return on the money you invest in recruiting, retention and customer satisfaction
  2. Greater employee satisfaction – the faster an employee feels confident about their job, the higher their employee satisfaction.  This has a direct impact on customer satisfaction but will also reduce the risk of poor moral or wasted time re-training employees who need more hand-holding
  3. Removing the risk of practicing on real customers – I can’t tell you how many times I hear that call center employees transition from the classroom to the production floor with little or no practice time.  This is a huge risk to your organization.
  4. Reducing time to recognize a bad hire -using a simulator will allow your organization to road test an employee’s skills before putting them on the front line.  This will also help you to determine if an employee is just not making the cut.
Sep 25
0

What is Your Single Point of Failure

By | call center, contact Center

If you are an IT professional, you are probably familiar with the term “single point of failure.” If you manage the customer retention side of the business can you identify your single point of failure?

Is it in the quality of the product, customer service, customer support, delivery or even the return process?

In a study conducted by the Gallup Group 68% of customers leave because of poor service. When nearly 70% of all customer interactions are handled by your contact center — is this your single point of failure?

Let’s break down the contact center experience even further. Take the full customer journey when they make contact. You should factor the following steps:

· Hold time

· Automated routing

· First call resolutions

· Knowledgeable staff

· Courteous reps

· Follow up steps

In a study presented by 31 West the following were the top reasons a customer becomes “enraged” during a call

60%—speaking with a rude customer service rep
52%—speaking with an incompetent service rep
44%—getting disconnected
40%—explaining their issue more than once
38%—being put on hold for too long

It doesn’t take much to surprise and delight customers from these human to human interactions. I see a cautionary trend in migrating live support to automated. It may save you money in the short-run but in the long-run may impact the customer relationship.

I’d love to hear how some of you have built a culture of serving your customers to increase loyalty and retention.

Sep 08
0

How to Manage Your BPO Relationship

By | call center, contact Center

If your contact center is run by an external BPO, you will want to listen to this show. In this episode of Contact Center Insights, Nancy speaks to Christa Heibel of CHCG Consulting. Christa has been working with the C-Suite of contact centers for over two decades and has worked both sides of the table when it comes to working with BPOs. Listen to Christas’s great advice on the importance of communication and “putting it in writing” to ensure you have a smooth sailing relationship.

Aug 15
0

How Simulations Can Shorten the Path the Mastery

By | Adaptive Learning, AI, bots, call center, contact Center, simulations
simulation

Simulations for learning

Why do pilots user flight simulators vs. real airplanes? We all know that hands-on experience is one of the best ways to learn a new skill.  But don’t take my word for it. In an article featured from Laurdal they state three reasons why simulations accelerate learning and retention:

  1. Simulations increase engagement – By placing students into an immersive environment, they are ACTIVELY vs. passively engaged in the learning
  2. Simulations maximize retention – One of my favorite reasons why simulations are important. How many times have you put people through a training program and the knowledge is lost within a short amount of time
  3. Simulations ensure that learning is transferred to the job – This should really matter to the executive suite, when employees can accelerate their level of applying their skills directly into their work and shorten their path to mastery, this goes directly to the bottom line.

Think of it in this way, if I gave you a manual to learn how to conduct a step by step process, this is an explicit approach to learning something. It’s easily repeated and more commoditized but not as effective. On the other hand, if I gave you access to the equipment and/or placed you into a simulation which immersed you in learning this process.  This is an implicit experience but much more valuable in giving you first-hand experience in learning this new task.

Finally, in a study conducted by Roger S. Taylor and Micheline T. H. Chi at the University of Pittsburgh, they conducted a study comparing students who studied using a textbook and those who used a computer simulation. This was the summary of their findings:

The Simulation condition acquired a significant amount of implicit domain information from pretest to posttest, whereas participants in the Text condition did not. These results suggest that educational computer simulations have the potential to significantly enhance the learning of implicit domain knowledge.”

But keep in mind, the simulations need to be tailored to a specific skill or task directly related to the job. It should include some form of immediate feedback and places the learner into a contextual setting, similar to what they will experience in real life. Anders Ericcson was noted as coming out with the study of “deliberate practice” Here is a video where Anders explains this concept.

Jul 19
0

Why Demonstrating Empathy Matters to the Bottom Line

By | call center, contact Center, empathy
demonstrating empathy

Empathy vs Sympathy

Every company wants employees to express empathy but why?

I work with a lot of call centers and many of them are building in performance metrics which include the agent’s ability to show empathy. But why?

Yes, I get that it demonstrates that you want the customer to feel you can relate to their dilemma or that you at least “fake” concern. But creating a culture that proactively promotes empathy matters to the bottom line too.

For example,  I was speaking to a call center that provides technical support. I asked the manager which do you place more value on – soft-skills or technical knowledge.  Their answer was soft skills. He stated “we hired a young college graduate who was not as skilled at troubleshooting but all of her CSAT scores were always very high. She was able to use empathy and her ability to communicate trust to ensure the customer to make them feel better. Therefore, even though she isn’t able to resolve their issue on the first call that she left the customer still feeling good about their experience and their company.  I value that skill over the most technically skilled agent.”

In a YouTube video by Brene’ Brown, she states the four elements of Empathy

  1. Can see things from the perspective of the other person
  2. Staying out of judgment
  3. Recognizing emotion in other people
  4. Communicating that you recognize their position and emotions.

Companies invest a lot of resources into building their brand, building customer loyalty. So why risk losing this because you would rather build a culture of agents who solve problems fast but don’t really connect with your customers.

In  a LinkedIn post from Troy Mills,  President of Carrell and former VP of Customer Care Operations at Walgreens, stated “I can’t tell you how many discussions about doing something exceptional for a customer is met with shock from the ops team” meaning wow someone went out of the way and off-script to really help a customer out and the culture was such that this was a negative vs. a positive.

A good place to track how empathy has made a difference to the bottom line is to collect stories from situations where using empathy and caring made a difference. Sometimes the difference isn’t always tangible initially but trust me it will have a lasting impact on the bottom line for the long-term.

 

Jul 03
0

Employee Reward Systems

By | call center, contact Center, Employee Rewards, podcsting

In our last show, I interview Thomas McCoy, who is a best-selling author, consultant, and President of the Employee Engagement Institute.

He has over 35 years experience developing high-involvement, high-performance cultures. He developed the Applied Employee Engagement System™ that has been used by over 200 companies in the U.S., Europe and South America. He has written 2 books on the topic and sold over 25,000 copies.

 

He developed and taught a two-day seminar on How To Develop a High Performance Culture at George Washington University.

He has been quoted in Newsweek, featured in the Wall Street Journal, and nominated for the Michael J. Losey award for his work in the field of Human Resources.

In 1996 he developed ESP, “Expanding Sales on the Phone,” one of the first training programs for agents that incorporated dynamic branching. He holds a Lean/Six Sigma certification from Villanova University, a coaching certification from the Johnston Institute and is a graduate of the University of Minnesota.

He is a Marine Corps veteran and a board member for Support KC, a non-profit organization that helps other non-profits to achieve their mission.

He and his wife Cathy are the parents of two young men.

You can reach Tom at [email protected] or visit www.EmpEng.com

 

    error

    Enjoy this blog? Please spread the word :)